Even if don’t want to sell online, a good site is essential for any business.
Q: So should your business have a website, even if your business is small?
A: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. If you don’t have a website, you’re losing business to other companies that do.
If you have a business, you should be available on the web, so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer. A website makes you available 24 hours a day and the cost is much lower than other forms of advertising.
It is very important that you have a professional-looking site, if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks looks unprofessional, your chance at making a good first impression will be lost. With a well-designed site, even a small operation can project the image and professionalism of a much larger company.
The inverse is also true. Many big company websites are so badly designed and hard to navigate that customers are driven away. It’s actually better to have no website than to have one that makes your business look bad. Your site speaks volumes about your business.
So, if you don’t have a website, now it the time to get one. Go ahead! Get a website!